PR Week asks if Three is a Crowd Media Training
The following is a time-coded transcript of the show:
PR week magazine asked the question is through the crowd
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speaking the show about effective speaking in public to the media at work
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and in life speaking with TJ Walker this is a question that's been debated for
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years decades in the public relations world the question of course relates to
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if you've got a reporter interviewing a CEO and executive about a story should
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there be a third-person the PR person in the room now i have taken a position
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over the years very firmly in favor of no it doesn't give you more control it
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doesn't help with anything because if the executive in question of the
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politician says something stupid
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the reporter can still use it you can't have the PR person they're reeling it
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back in it doesn't work like that famously earlier this year can start his
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PR handler in the room she tried to stop the interview that made a much bigger
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mistake it made can start look like an absolute fool even those who love 10 *
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why does this happen i believe in
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look folks many PR people are my friends they're my clients they're wonderful but
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PR people like anyone else we do self-serving things sometimes we want to
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make yourself seem more important we want to ourselves to see more
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indispensable so we want to be in the room when the interview happens and
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unfortunately it's counter-productive you can make the reporter feel on edge
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you can make the executive being interviewed feel on edge and again hold
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it feels like there's a life preserver there but it's actually not the time for
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a PR person to help an executive is before the interview starts before the
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reporter comes in the room or before the phone call starts and what most people
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PR what most people don't do that they should do is actually rehearse the
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interview with the client make sure
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have not only message . but soundbites prepared if you do that you will be the
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third person in room in spirit at all times
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